LLOYD FIELD, MASTER HSING YUN : BUSINESS AND THE BUDDHA Doing Well by Doing Good

When it comes to business, everyone wants to do well. But can we do good at the same time? Lloyd Field (and, indeed the Dalai Lama, who provides the foreword here) says, unequivocally, Yes. Field’s Business and the Buddhalays out the guidelines for putting ideas about individual and corporate social responsibility into practice without sacrificing the bottom line.

No longer can business—big or small—afford to focus solely on profit. Real assessment of a business’s worth must take into account its consideration of our shared human values, and the realities of our shared planet. That doesn’t mean a business can’t or shouldn’t compete; it means that investing in efforts to build a better society can be, on many levels, an asset.

Drawing in a substantial and sophisticated way on traditional Buddhist teachings, Lloyd Field shows how decision-makers and entrepreneurs can achieve new levels of happiness and security both inside and outside the company, and take a power-position as a force for positive global change.

• Paperback
• 323 pages, 6.00 x 9.00 inches
• ISBN 9780861715442

Lloyd Field, PhD, left his position as a corporate Vice President of Human Resources at Johnson & Johnson International to build a new career in Organizational Development and Human Resource consultancy. His clients have included many Fortune 500 organizations and his management development and training audiences have include more than 20,000 managers in North America, Europe, and Asia. His current focus is on helping senior executives solve business problems through Buddhist-influenced coaching and counseling. A classic connector in the Malcolm Gladwell sense of the word Lloyd has sold over 10,000 copies (in Canada) of his previous book on positive employee relations—that book is soon to be in its fifth edition. Lloyd has been interviewed on TV (CTV, City TV) and radio (CBC Radio: As It Happens) on numerous occasions. He is currently on the founding committee of Sarvodaya Canada, an organization committed to promoting community development. As well, Lloyd is the former President of the Board of Nalanda College of Buddhist Studies.

Master Hsing Yun is the founder of Fo Guang Shan—an international Buddhist order with temples worldwide—the affiliated Buddha’s Light International, and University of the West in Rosemead, California. Born in 1927, he is a forty-eighth patriarch of the Lin Chi (Rinzai) School of Zen Buddhism and lives in Taiwan.

Other books by Master Hsing Yun:
Describing the Indescribable
Only a Great Rain